Thursday, January 27, 2011

Think of Twitter As a Mini Public Service Announcement

Twitter is good for non-profits because just like other distribution channels it helps people learn more about your organization. Your strategy for Twitter and other social networking media should be part of your public relations plan. Twitter can be used like a mini public service announcement.

You can use Twitter to alert the public of upcoming events. You can use it engage volunteers and ask for donations. Twitter can be used to update your organizations Facebook status. Yes, you can use this micro- blogging application to tell your organization's story in 140 characters are less.

Twitter is very easy to use you don't even have to get your Information Technology department involved.You can Twitter from your computer, laptop or mobile phone. If you Twitter from your phone you want to have a SMS package, because some cellular providers charge per SMS. Twitter is a lot like text messaging, because it is limited to only 140 characters.

How do you get started on Twitter? It's a fairly easy process. You sign up at the website http://www.Twitter.com. To sign up you need to have an email account. Select a username that represents your organization, then create a password. You can upload a picture to represent your organization. you can also change the background to a custom background for your organization. Complete the bio information on your profile page. Use this section to briefly state your organization's purpose.

On Twitter you have followers, those are the people who read your (tweets) messages. Twitter will help you get your first followers if you allow it to access your email contacts. It will check and see if your contacts are already on Twitter and allow you to automatically follow them. You also have to decide who you want to follow. It's best to follow people in your industry. " You also want to follow local media. Journalist use Twitter as a resource for stories. "Following" are the people who you are interested in reading about. You read there messages(tweets).

Start by publishing Tweeting) information about your organization's cause. Use hash-tags # as key words or categories for your tweets. Use # follow friday to attract attention and gain more followers. # Charity tuesday provides an opportunity for you to engage people

The best Twitter applications (tools) to aid with creating your brand or awareness are:
- Twitter backgrounds-select something that allows to make it your own.
- Twit pic- You can send pictures of events.
- Twitxr- Allows you to upload pictures using your mobile phone

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